The Monastery of San Jeroni de Cotalba and the Palau Ducal dels Borja F.C.V present the Tourism and Culture programme: “Lucrècia i Maria, Duquesas del Territorio Borgia” (Lucrecia and Maria, Duchesses in the Land of the Borgias) as part of the commemorations for the 500th anniversary of Lucrècia de Borja's death.
In 2018 the Department of Tourism at Gandia City Council embarked on this cultural tourism project with dramatized events and tourism promotion activities. The programme was presented as a series of tourism experiences and products based on the theme of the Borgia family in Gandia and offered an ongoing schedule of guided tours to the Alqueria del Duc building.
As part of the events taking place to promote “Land of the Borgias”, the Palacio Ducal (Ducal Palace) in Gandía was the setting for the runway show of València-based designer Miquel Suay's ‘Coratge’ collection, inspired by the Borgias and linking this product with fashion. The designer has a special connection with this collection, as Miquel Suay, who was born in Xàtiva, has a strong emotional bond with this Valencian family.
‘Lucrezia Borgia’, by Gaetano Donizetti, became the first opera to be live streamed by the Palau de les Arts Reina Sofía opera house on 1 April 2017. This was made possible through a collaboration agreement with Turisme Comunitat Valenciana.